My work as a marketing consultant often required me to make regular presentations to clients and also to other audiences about the art of promotion. The prospect always filled me with dread and my communication was always less than inspired. And yet I knew I could be better at it.
Pat Bonavitacola taught me how to tap into my natural talent as a storyteller. His emphasis on relaxation, on finding the story within myself, on creating ways to relate to my audiences — all unloosed a wave of invention in me so great I began to look forward to giving talks — which, by the way, went from bland to entertaining.
—Sam Bittman
Berkshire Marketing; Independent Marketing Consultants